is the most economical option for large print runs. Offset, on the
other hand, allows the printing of smaller runs for narrower target
Your gravure product can have offset-printed pages, inserts, or even covers.
Let's say that you want to print a million copy edition of a magazine which consists of two 32-page sheets. If you wish, one of the sheets can be printed with gravure and the other with offset in five different versions. With a segmented magazine you can direct one version to teenagers, one to families with children, one to pensioners, and so on. You can choose the target groups according to your needs.
With segmentation you reach the recipients you want precisely and economically.